Entertainment law marketing is relationship-driven in ways few other practice areas match. Success comes from being known in the creative community—attending events, representing notable clients, and building a reputation as an advocate for artists. Digital marketing supports but doesn't replace these personal connections.
Understanding Entertainment Law Client Segments
Individual Talent
- Musicians and recording artists: Record deals, publishing, touring
- Actors and performers: Talent agreements, union issues, endorsements
- Writers: Publishing, screenplay, literary rights
- Directors and producers: Development deals, production agreements
- Digital creators: Social media, influencer agreements, brand deals
Entertainment Companies
- Labels and publishers: Music industry transactional work
- Studios and production companies: Film and TV production
- Venues and promoters: Live entertainment
- Agencies and management: Talent representation
- Streaming and tech: Digital distribution, platforms
Website Design for Entertainment Practices
Essential Elements
- Industry credibility: Notable clients and transactions (with permission)
- Entertainment segments: Music, film/TV, digital, live entertainment
- Industry knowledge: Understanding of entertainment business
- Accessible approach: Artists should feel comfortable reaching out
- Creative presentation: Design should reflect creative industries
Service Pages
- Music (recording, publishing, touring, licensing)
- Film and television
- Digital and streaming
- Talent agreements
- Entertainment litigation
- Intellectual property for entertainment
- Influencer and brand deals
- Live entertainment and venues
- Video games and esports
- Sports and entertainment
Marketing in Entertainment Law
Relationship-Driven Marketing
Entertainment law success comes primarily through relationships:
- Attend industry events (showcases, premieres, festivals)
- Build relationships with managers and agents
- Know the creative community in your market
- Represent emerging artists who become successful
- Be known for specific genre or segment expertise
Industry Presence
- Music industry conferences (SXSW, MIDEM, A3C)
- Film festivals and markets
- Industry association involvement
- Speaking on panels about entertainment business
- Writing for industry publications
Digital Marketing Strategy
Social Media Presence
- Instagram: Visual platform matches creative industries
- LinkedIn: Industry executive connections
- Twitter/X: Industry news and commentary
- TikTok: Reaching emerging creators
Content Marketing
Content for entertainment lawyers:
- Contract negotiation tips for artists
- Understanding music publishing
- Rights and royalties explained
- Entertainment industry deal structures
- Protecting your creative work
- Entertainment industry news and analysis
SEO Considerations
Keyword Strategy
- Segment-specific: "Music lawyer [city]," "film attorney"
- Issue-specific: "Record deal lawyer," "publishing agreement attorney"
- Role-specific: "Artist attorney," "producer lawyer"
- Educational: "How to negotiate a record deal"
Referral Networks
- Managers: First call for artist legal needs
- Agents: Deal-related legal referrals
- Accountants: Business managers, tour accountants
- Other attorneys: General practice, IP, corporate
- Creative professionals: Producers, engineers, creative directors
Building an Entertainment Practice
Entertainment law marketing is about being part of the creative community. While digital presence matters, relationships and reputation matter more.
Become known in your creative community through genuine engagement—attend shows, support emerging artists, be present where the industry gathers. Develop expertise in specific segments where you can build deep knowledge. And represent your clients with the understanding that their careers and creative work are at stake.
The entertainment lawyers who succeed are those who genuinely love the creative industries they serve. When that passion comes through in your work and your presence, you'll build a practice that attracts artists and companies who need your expertise.