Our Team

Legal Marketing Specialists

A focused team that only works with law firms. We understand bar compliance, legal client psychology, and what it takes to turn website visitors into signed cases.

Nick Lawson, Founder at AdvantixLaw
Leadership

Nick Lawson

Founder

JD, University of Sydney · BSc Economics, London School of Economics

Former attorney turned digital strategist. Started AdvantixLaw after years of building high-performance websites and SEO systems for professional services firms.

500+ legal projects16 years in marketing
Sarah Whitmore, SEO Lead at AdvantixLaw
SEO

Sarah Whitmore

SEO Lead

BA Communications, Boston University

Handles all things search—technical audits, keyword strategy, and content optimization. Specializes in local SEO and Google Business Profile for law firms.

50+ site migrationsAvg 3x organic traffic growth
Daniel Reyes, Paid Media Manager at AdvantixLaw
Paid Ads

Daniel Reyes

Paid Media Manager

BS Marketing, University of Texas

Runs Google Ads and paid campaigns for PI, family law, and criminal defense firms. Tracks everything back to signed cases, not just clicks.

$2M+ ad spend managed35% avg cost-per-lead reduction
Emily Carter, Design Lead at AdvantixLaw
Design

Emily Carter

Design Lead

BFA Graphic Design, RISD

Designs websites that convert. Believes law firm sites should feel trustworthy and authoritative—clean layouts, professional typography, no gimmicks.

100+ law firm designsAvg 2.5x conversion lift
Marcus Holloway, Lead Developer at AdvantixLaw
Development

Marcus Holloway

Lead Developer

BS Computer Science, Georgia State

Builds fast, secure websites that rank. Handles performance optimization, CRM integrations, and custom intake systems.

95%+ Core Web Vitals pass rateSub-2s load times
Lauren Mitchell, Content Manager at AdvantixLaw
Content

Lauren Mitchell

Content Manager

MA Journalism, University of Missouri

Writes and manages all client content. Knows how to make legal topics readable and SEO-friendly without compliance issues.

500+ legal articles publishedPractice area content specialist
Rachel Kim, Client Success Manager at AdvantixLaw
Operations

Rachel Kim

Client Success Manager

BA Business Administration, UCLA

Keeps projects on track and clients happy. Manages onboarding, timelines, and makes sure nothing falls through the cracks.

98% client retentionAvg 6-week launch time
Brandon Cole, Local SEO Specialist at AdvantixLaw
Local SEO

Brandon Cole

Local SEO Specialist

BS Information Systems, Florida State

Focuses on Google Business Profile optimization and local rankings. Gets law firms into the Maps 3-Pack.

200+ firms ranked locallyGBP optimization expert
Priya Desai, Analytics Manager at AdvantixLaw
Analytics

Priya Desai

Analytics Manager

MS Data Analytics, Georgia Tech

Builds dashboards and tracks what actually matters—leads, calls, and signed cases. Connects the dots between marketing spend and revenue.

Full-funnel attributionGA4 & CallRail certified
Tyler Hammond, Conversion Specialist at AdvantixLaw
CRO

Tyler Hammond

Conversion Specialist

BS Psychology, University of Michigan

Optimizes intake forms, CTAs, and page layouts to turn more visitors into leads. Obsessed with A/B testing.

Avg 40% conversion liftIntake flow optimization

Want to Work With Us?

We're always happy to chat about your firm's marketing. No pressure, no hard sell.

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