Davidson Criminal Defense

Overview

Davidson Criminal Defense has protected the rights of Atlantans for over 15 years, handling everything from DUI charges to serious felonies. Despite their stellar courtroom record, their website didn't reflect their capabilities or capture the urgency their potential clients feel.

The Challenge

Criminal defense clients are often in crisis - arrested at 2 AM, scared, and searching desperately for help on their phones. The old website loaded slowly, buried the phone number, and read like a law school textbook. Bounce rates exceeded 70%, and competitors with inferior track records were capturing leads simply because their sites were faster and clearer.

Our Approach

We designed for the crisis moment. The phone number is visible within 0.5 seconds of page load. "Available 24/7" messaging appears prominently. We implemented click-to-call buttons that follow users as they scroll. The content was rewritten to address fears directly while positioning the firm as experienced, aggressive defenders. Case results were highlighted to build confidence.

The Results

The impact was immediate. Call volume increased 89% in the first month. The site now loads in under 2 seconds, and bounce rate dropped from 72% to 27%. Davidson Criminal Defense achieved #1 rankings for "Atlanta criminal defense lawyer" and 34 related terms. Most importantly, they're now the go-to firm when someone needs help immediately.

Key Takeaways

• 1Criminal defense websites must be designed for mobile-first crisis searches
• 2Page load speed directly impacts whether scared clients call or bounce
• 324/7 availability messaging must be impossible to miss
• 4Fear-addressing content outperforms feature-listing content