Randwick & Cox

Overview

Randwick & Cox is a premier personal injury firm in Houston representing victims of catastrophic accidents, medical malpractice, and wrongful death. Despite a strong reputation built over 25 years, their digital presence was stuck in 2015.

The Challenge

The firm was hemorrhaging market share to newer competitors with aggressive digital marketing. Their website loaded slowly, wasn't mobile-friendly, and buried their impressive $500M+ in recovered verdicts. Google rankings had dropped from page one to page three for critical terms like "Houston car accident lawyer." Lead volume had declined 40% over two years while competitors seemed to dominate every search.

Our Approach

We started with a comprehensive audit that revealed critical technical issues and missed SEO opportunities. Our approach included: (1) Complete website rebuild on Next.js for blazing-fast performance, (2) Strategic content architecture targeting 150+ high-intent keywords, (3) Case results database showcasing $500M+ in verdicts with filtering by case type, (4) Local SEO domination strategy across 12 Houston-area neighborhoods, (5) Conversion rate optimization with A/B tested intake forms and click-to-call implementation.

The Results

Within 8 months, Randwick & Cox achieved #1 rankings for 47 high-value keywords including "Houston personal injury lawyer" and "Texas car accident attorney." Organic traffic increased 340%, and more importantly, qualified lead volume tripled. The new case results showcase became their top-converting page, with visitors spending an average of 4 minutes reviewing verdicts. Cost per acquisition dropped 55% as organic leads replaced expensive PPC spend.

Key Takeaways

• 1Showcasing case results builds immediate credibility and trust
• 2Local SEO targeting specific neighborhoods outperforms broad city targeting
• 3Page speed directly correlates with conversion rates in personal injury
• 4Mobile-first design is essential when 73% of PI searches happen on phones