Freedman Law

Overview

Steven Freedman has helped over 3,000 Detroit families find debt relief through Chapter 7 and Chapter 13 bankruptcy. His practice focuses on compassionate guidance through a process many find frightening and embarrassing.

The Challenge

Bankruptcy carries significant stigma. Potential clients often wait years too long to seek help, suffering unnecessarily, because they're ashamed to even search for information. The old website's corporate tone didn't help - it felt like walking into a bank that was about to judge you. Conversion rates were poor despite decent traffic.

Our Approach

We redesigned around destigmatization. Messaging emphasizes fresh starts, not failure. An anonymous "Do I Qualify?" calculator lets visitors explore options without providing personal information. Success stories feature real clients (with permission) sharing how bankruptcy improved their lives. The entire visual language shifted from corporate to welcoming.

The Results

The anonymous calculator became the site's most valuable feature, used over 500 times monthly. Many users return later to book consultations once they've privately processed their situation. Consultation bookings tripled. Conversion rates improved to 24% because visitors arrived having already overcome the shame barrier and understood their options.

Key Takeaways

• 1Stigmatized practice areas require destigmatizing design and messaging
• 2Anonymous self-assessment tools capture leads who wouldn't otherwise engage
• 3Success stories from real clients normalize the experience
• 4Visual design affects emotional accessibility as much as content does