Garcia Law Group

Overview

Garcia Law Group represents injured employees throughout Southern California, with particular expertise in construction injuries, repetitive stress conditions in manufacturing, and healthcare worker back injuries.

The Challenge

The firm's English-only website was missing the massive Spanish-speaking workforce in LA's construction, manufacturing, and service industries. Workers searching for help in Spanish found competitors instead. The site also wasn't optimized for mobile, despite 80%+ of worker searches happening on phones during breaks or after injuries.

Our Approach

We built a fully bilingual, mobile-first website. Industry-specific pages address common injuries in construction (falls, equipment accidents), manufacturing (repetitive stress, chemical exposure), and healthcare (back injuries, needle sticks). Claim process guides in both languages demystify workers' comp. The mobile experience was prioritized for workers without desktop access.

The Results

Spanish-language leads exploded, increasing 280%. The firm became the recognized leader for construction worker claims, with those cases up 145%. Mobile traffic now represents 78% of visitors, with strong conversion rates on simplified mobile forms. The firm opened a second office to serve increased demand in the Inland Empire.

Key Takeaways

• 1Blue-collar practice areas demand mobile-first design
• 2Industry-specific content attracts workers from target sectors
• 3Bilingual websites are essential for workers' comp in diverse markets
• 4Simplified mobile forms improve conversion for workers without office access