Greenleaf Law
Full-service cannabis and hemp legal practice handling licensing, compliance, transactions, and regulatory matters.
Overview
Greenleaf Law serves operators throughout the legal cannabis and hemp industries, from cultivation and processing to retail and delivery. The firm handles licensing, regulatory compliance, transactions, and advocacy across 23 states.
The Challenge
Cannabis law is a moving target - regulations change monthly across dozens of states. The firm's old website had outdated information that made them look out of touch. Operators needed current, reliable guidance but couldn't trust static content. Keeping everything updated seemed impossible.
Our Approach
We built a dynamic regulatory platform rather than a static website. State pages pull from a content database updated weekly. A licensing tracker shows application windows and deadlines. Compliance alerts notify users of regulatory changes. The content system allows rapid updates without developer intervention. State-specific SEO targets operators in each market.
The Results
Traffic increased 300% as the site became an industry resource. The firm now serves 85+ licensing clients across 23 states. The regulatory content generates consistent leads as operators rely on the site for current information. The dynamic system scales as new states legalize.
Key Takeaways
- 1Dynamic content systems beat static pages in rapidly changing fields
- 2Becoming the go-to resource generates consistent lead flow
- 3Multi-state practices benefit from jurisdiction-specific content
- 4Content platforms create competitive moats in emerging practice areas
“Our compliance guides became the industry resource. Operators check our site before making any move.”
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