Martinez Immigration Law

Overview

Martinez Immigration Law serves the diverse immigrant communities of South Florida, handling family-based immigration, employment visas, asylum cases, and deportation defense. Despite being fully bilingual in practice, their website was English-only.

The Challenge

In Miami, 70% of residents speak a language other than English at home, yet the firm's website existed only in English. They were missing an enormous segment of their natural market. Competitors with inferior services but Spanish-language websites were capturing these clients. The firm's deep connections to the Cuban, Venezuelan, and Colombian communities weren't leveraged online.

Our Approach

We built a fully bilingual website with proper hreflang implementation for SEO in both languages. More than translation, we ensured cultural appropriateness - different communities have different concerns and communication styles. Process guides were created in both languages, breaking down complex visa categories into understandable steps. We implemented Spanish-language chat and intake forms.

The Results

Spanish-language leads increased 340% in the first quarter. Overall lead volume doubled. The firm expanded their client base across multiple Latin American communities. Consultation conversion rates improved 67% as clients arrived better educated about the process. The firm has since added a Portuguese version to serve Miami's Brazilian community.

Key Takeaways

• 1Multilingual websites are essential in diverse markets - not optional
• 2Proper translation goes beyond words to cultural context
• 3Bilingual SEO requires technical implementation, not just translated content
• 4Process simplification reduces anxiety and increases conversion in immigration