Morrison & Associates

Overview

Morrison & Associates represents victims of medical negligence throughout Massachusetts. Led by Dr. Elizabeth Morrison, who practiced medicine before becoming an attorney, the firm brings unique clinical insight to complex malpractice cases.

The Challenge

Medical malpractice is a challenging practice area - many inquiries come from people who experienced poor outcomes but don't have viable legal claims. The old website attracted high volume but low quality, with attorneys spending hours on consultations for cases they couldn't accept. Meanwhile, the high-value catastrophic cases were going to competitors with better online presence.

Our Approach

We designed the website to educate and pre-qualify. Detailed case type pages explain what constitutes malpractice versus unfortunate outcomes. An interactive case evaluator helps visitors understand whether their situation may have merit. Case results showcase the firm's record on significant verdicts. Dr. Morrison's medical credentials are prominently featured to establish credibility.

The Results

The quality transformation was dramatic. While total inquiries decreased slightly, viable case submissions increased 156%. The interactive pre-qualification reduced consultation time on non-viable cases by 60%. Average case value increased 75% as the firm attracted more catastrophic injury cases. The firm now maintains a selective caseload of high-value matters.

Key Takeaways

• 1Pre-qualification tools save attorney time and improve lead quality
• 2Educational content filters out non-viable cases before consultation
• 3Medical credentials are a major differentiator in malpractice marketing
• 4Showcasing verdicts attracts clients with significant damages