Rivera Employment Law

Overview

Rivera Employment Law fights for workers facing discrimination, sexual harassment, wrongful termination, and wage theft in New York City. The firm has recovered over $50 million for employees victimized by employer misconduct.

The Challenge

The original website was clinical and legal-focused, reading like a law school textbook. It failed to connect with workers who were scared, angry, or uncertain about their rights. Competitors with more approachable messaging were capturing leads even with inferior track records. The firm was also limited to Manhattan-centric visibility.

Our Approach

We rewrote the entire site from the worker's perspective. Headlines addressed their fears and frustrations directly. "Know Your Rights" guides helped workers understand whether they had been wronged. The case evaluation process was simplified and made less intimidating. We built out location-specific pages for all NYC boroughs and developed an email newsletter for workers wanting to stay informed.

The Results

Case inquiries more than doubled. The newsletter now has 400+ monthly subscribers who become leads when workplace issues arise. Geographic expansion into all five boroughs opened new case volume. Most importantly, the quality of leads improved - workers arrived understanding their potential claims and ready to take action.

Key Takeaways

• 1Plaintiff-side practices must connect emotionally, not just inform legally
• 2Know Your Rights content builds trust and educates before consultation
• 3Email newsletters create long-term lead nurturing for employment matters
• 4Geographic expansion through local SEO multiplies addressable market