Ashford Tax Law

Overview

Ashford Tax Law helps individuals and businesses resolve IRS disputes including audits, back taxes, liens, levies, and offers in compromise. The firm combines attorney advocacy with CPA technical expertise to navigate complex tax controversies.

The Challenge

The tax resolution industry has a terrible reputation thanks to late-night infomercial scammers promising to settle taxes "for pennies on the dollar." Legitimate firms like Ashford Tax Law were lumped in with bad actors. Prospects were skeptical of any tax relief marketing, making trust-building essential before conversion.

Our Approach

We led with transparency and credentials. Attorney and CPA credentials are prominently displayed. Real case studies show actual resolution amounts (with client permission), countering too-good-to-be-true promises. The process is explained clearly - no mysterious "negotiation secrets." Reviews from verified clients are integrated throughout. Pricing transparency sets realistic expectations.

The Results

Trust ratings improved to 4.9/5 as the transparent approach resonated. Consultations doubled. Offer in compromise acceptance rates reached 62%, well above industry averages, as the firm attracted cases they could actually resolve. The firm has become a trusted resource in a distrusted industry.

Key Takeaways

• 1Transparency overcomes industry reputation problems
• 2Real case studies with actual numbers counter unrealistic promises
• 3Credentials emphasis differentiates from unqualified competitors
• 4Setting realistic expectations improves outcomes and satisfaction