Wellington Partners LLP

Overview

Wellington Partners is a full-service business law firm representing publicly traded companies, private equity firms, and high-growth startups across the Midwest. Their practice spans M&A, securities, intellectual property, and complex commercial litigation.

The Challenge

Despite representing some of the region's most prominent companies, Wellington's website looked dated and generic. In competitive RFP situations, opposing counsel's modern websites made Wellington appear behind the times. Recruiting top law school talent was hampered by a web presence that didn't reflect the firm's prestige. General counsel at target clients admitted the website gave them pause.

Our Approach

We created an enterprise-class website befitting their Fortune 500 clientele. The design emphasized sophistication and capability through clean architecture and premium visuals. Attorney profiles became rich showcases of deals closed and matters won. Industry pages demonstrated deep sector expertise. A robust publications section highlighted thought leadership. The site was engineered for speed and accessibility at enterprise scale.

The Results

RFP invitation volume increased 85% in the year following launch. Two Fortune 500 companies specifically cited the website's professionalism in their selection rationale. Lateral partner recruiting improved dramatically. Time on site nearly doubled as general counsel thoroughly evaluated capabilities. The firm has since won three "Best Website" awards from legal industry publications.

Key Takeaways

• 1Enterprise clients judge firms by their digital presence before making contact
• 2Detailed attorney profiles with deal experience drive evaluation
• 3Industry-specific content demonstrates capability depth
• 4Website quality directly impacts recruiting and competitive positioning